Pillar 4 - Sales Presentation

Marketing. Advertising. Communication. In every business the way the message is communicated is critical, that it is crafted for the audience, both psycho-graphically & demo-graphically is the name of the game. If you are Choosing to a “Best in Class Recruiter” and “Certified Selection Expert” you have already been trained on benchmarking. Benchmarking gives you unique opportunity to find a candidate that is ideal for the client because you do the work upfront to uncover who that is and where they are now. Once you find that person, it is important that you take a step back and discern for yourself why you think this is a match. Did you really listen to what the client wanted? Is the candidate really qualified, not only in competencies but in behaviors and values? If the candidate is who you want them to be, if all systems are a go, then it is imperative that you deliver the sales presentation with power, grace and ease. That means you need to take a few minutes and prepare what you are going to say. Use the matching sheet, draw a comparison and use your DiSC training to sell through Jill Browns eyes.